Leading British figures are calling on the public and business community to challenge us all


What if YOU could change a young man's life?

  • Sir Bob Geldof
  • Jordan Stephens from Rizzle Kicks
  • England Rugby Union players Anthony Watson and Jonathan Joseph 
  • Adventurer Charley Boorman 

All pledge their support with the launch of our What If campaign and reveal who was key to unlocking their potential. Proof that even some of the most well known and successful people have struggled in life.


The aim of the ‘WhatIf’ campaign film is support young offenders' rehabilitation and raise public awareness of one of the most intractable social issues facing Britain today - the high rate of re-offending amongst young males aged 18-25 - and the crucial need of positive rehabilitation and businesses to give opportunities through Work Tasters, training and employment.  


Join the movement today - contact 

Donate £10 to Key4Life by texting K4L to 70800




Huge thanks to Geometry Global and all our supporters in the film. The 'WhatIf' campaign film previewed at the Key4LIfe's Gala Dinner on 1 February at the Grand Connaught Rooms Covent Garden with over 400 guests.