Making #WhatIf a reality with Simon Rustom
Our ‘making #WhatIf a reality’ series is back for round two and this time, we’re talking to Simon Rustom.  A husband to one of Key4Life’s Trustees, Simon will be completing a triathlon to raise funds for Key4Life on Sunday 5th August 2018. With a target of £5,000 to hit - that’s enough to fund one young man through a Key4Life programme - we’ll be cheering Simon on from the sidelines.


Simon, can you firstly tell us a little bit about yourself?

I am 60 years old in 3 months and have been a bit overweight for most of my adult life. I travel a lot with my work and although I enjoy exercise, I find it hard to make the time.


Why did you choose to support Key4Life?

I was inspired by hearing the boys at Key4Lifetalk about what they got from the programme and the chance of a new life it gave them. I wanted to do something practical to help.


For many of our young men on the programme, they have and will continue to come up against hurdles as they change their life for the better. Training for a triathlon must have been extremely hard, what kept you on track and motivated?

Mainly the thought that one young person could get out from a pre-determined life of crime and make the choice to have a different future.


Music plays a big role in encouraging emotional and behavioural change within our young men, can you tell us what will be your motivational soundtrack for your triathlon and why?

I don’t listen to music while training but if I did it would have to be Meatloaf – Bat out of Hell!



We wish Simon the very best of luck in completing his triathlon on Sunday. If you’d like to donate to his fundraising page, please visit here: