Key4Life & The BRIT Trust Short Film
The Value of Music

To celebrate The BRIT Trust’s support to Key4Life over the last three years, Key4Life created a short film focusing on the value of music and highlighting the crucial role that music plays in the rehabilitation of the young offenders.  Music works as a powerful vehicle to channel the men’s energies in a more positive manner, and enables them to have freedom to express themselves in a safe, honest and creative space.  


Key4Life has recently worked with several artists such as Sneakbo, Young Spray, DJ Walters and Al the Native for music workshops inside prison which are part of the charity’s effective 7-Step Model.  


Eva Hamilton MBE, CEO and Founder of Key4Life, said: “Music therapy is vital part of Key4Life's engagement strategy to build confidence, emotional resilience and unlock young men’s creative potential and we are hugely grateful to The BRIT Trust and BPI for their invaluable support over the last three years.”  


The BRIT Trust was set up in 1989 by UK record labels body, The BPI to distribute funds raised by the BRIT Awards and other music fundraising events to charities that promote education and wellbeing through music. To date the Trust has donated over £20 million, principally to the BRIT School and Nordoff Robbins music therapy but also to War Child, ELAM, Music Support and, of course, Key4Life, amongst others.


Chairman of The BRIT Trust, John Craig OBE, said, “At the Trust we recognise how important it is to provide opportunities for young people to express their creativity, often through music.”  


Maggie Crowe OBE, Director of Events & Charities at the BPI and a BRIT Trust Trustee, said: “At The BRIT Trust and BPI we want to highlight the value that music has, not just culturally and to the economy, but through its positive social impact and to our personal well-being. It’s only by taking in all the amazing benefits of music, such as in this case helping to reform young offenders, that we can really appreciate the full value of music to us and those around us.”   


Take a look at our film showcasing how The BRIT Trust and Key4Life have successfully collaborated.